Release drafting
We build a headline, lead and supporting sections from your confirmed news, source notes and intended audience.
FELTEX / TORONTOPRESS RELEASE EDITORIAL
Shape your announcement into a press release.
We turn your news and supporting details into press releases, refining the lead, quotes and background through editorial support before you share them.
Talk about your announcement
LEADDETAILCONTEXT
01 / THE EDITORIAL VIEW
News first.
Context close behind.
A useful release makes the announcement clear at the start, then gives readers the facts needed to understand it. We help you find that order and keep every claim tied to the details your team can confirm.
From the headline to the background note, we work with your supplied information and approval process. The result is a draft ready for your review and distribution by your team.
Read about our approach02 / EDITORIAL SUPPORT
The pieces that make a release readable.
Focused writing and editing for an announcement at any stage of the draft.
Discuss drafting
Editorial revision
We improve the structure, wording and flow of an existing release and flag any gaps for your team to resolve.
Quote & background support
We refine supplied quotations and company context for readability, subject to approval by the quoted people and your team.
EDITORIAL PRINCIPLE
Lead with what happened. Give every detail a reason to follow.
FELTEX / NOTE 0103 / PROCESS
From your brief to an approved draft.
We agree on the news angle, materials and review timeline before writing begins.
Share the news
Send the announcement, essential facts, audience, timing and available source material.
Set the angle
We identify the lead, supporting details and questions your team needs to answer.
Draft & refine
We write or edit the release and incorporate feedback within the agreed revision scope.
Approve & share
Your team confirms names, facts and quotes, then decides when and where to distribute it.
04 / COMMON BRIEFS
Different news. The same care with detail.
Company announcements
Clear updates on new initiatives, milestones and organizational developments.
Product & service news
A concise explanation of what is new, who it serves and the supporting facts.
Event & partnership updates
The essentials of an event or collaboration, with relevant context and approved quotes.
05 / QUESTIONS
Before the first draft.
What should we send for a new release?
Start with the announcement, date, key facts, intended readers, any approved quotes and relevant background. We can identify missing details during the brief.
Can you work with an existing draft?
Yes. We can reorganize and edit an existing release, then note factual questions and wording that requires your approval.
Will you send the release to journalists?
This service covers writing and editorial support. Your team is responsible for distribution and media relationships unless a separate written scope is agreed.
Who approves the quotes and facts?
Your team and the people quoted approve their words, names, figures and claims before publication. We flag questions but do not independently verify them.
Does a release guarantee coverage?
No. Editorial work prepares the text; journalists and publications make their own coverage decisions.
06 / CONTACT
What is your announcement?
Tell us what happened, when you plan to share it and which materials are ready. We can discuss a suitable editorial scope.
EMAIL[email protected]PHONE+1 416-865-5100 ext. 362ADDRESS181 Bay St, Floor 18, Suite 1804, Toronto, ON M5J 2T3, Canada